UConn 2014 is the University of Connecticut’s digital brand identity. It includes a wordmark, visual identity system, and responsive website. It also introduces a new URL for the University of Connecticut’s main website: uconn.edu. These various components work together to help UConn build and strengthen relationships with prospective and admitted students, faculty, staff, alumni, donors, partners and other stakeholders. A strong brand identity makes it easier to understand who we are as an institution and what we stand for as an institution; it also helps us market ourselves effectively through consistency in our use of words and images across all communication channels. The primary objective of this project is to help people understand what we stand for as a university and who we are as an institution so that they can have clearer connections with us in all our interactions with them. This article explains everything you need to know about UConn 2014 ~~END
A Look at UConn’s Current Branding
Currently, the University of Connecticut’s visual identity system consists of three core elements: the shield mark, the university seal and the UConn wordmark. Since each of these elements represents a specific type of communication (institutional identity, formal communications, and informal communications, respectively), they can easily become confused or misused by members of the university community. The shield mark was designed in the 1940s as a symbol for the entire state of Connecticut. Since its adoption as the official university shield mark in the 1950s, it has been used in a variety of ways, including as a symbol for the entire university and on various building signage. The shield is a formal visual communications tool that is used primarily on letterhead, printed materials, stationery and other high-impact publications. The university seal is a formal communications tool used to represent the institution at ceremonial functions, academic exercises and other formal occasions. It is also used as a secondary visual communications tool on printed materials when shield mark is not appropriate. The UConn wordmark is a casual communications tool used to represent the university in informal publications and publications with low-impact designs. It is also used as a secondary communications tool on printed materials when shield mark or university seal is not appropriate. By standardizing terminology, building out a visual identity system, and establishing a consistent brand language, we can help reduce confusion about our visual communications and make it easier for people to understand who we are and what we stand for.
The Importance of a Strong Brand
A strong brand is an important part of any successful organization’s identity, and it’s something that benefits the whole University of Connecticut community. When people think of the University of Connecticut, they should see a strong, consistent institution that is united in its efforts to educate, conduct research, and provide service to the people of Connecticut and around the world. A strong brand helps tie all of the University of Connecticut’s efforts together into a cohesive whole. For students, this means that there is a strong, consistent presence with which they can identify and feel a sense of belonging to once they become part of the UConn community. For potential students, the strength of the brand can help persuade them that UConn is the right school for them. For donors, this means that they are investing in a strong, consistent entity that aligns with their values and can be counted on to use their gifts in a way that benefits the entire University of Connecticut community.
Goals for the New Branding
When developing the new UConn brand identity, we had several goals in mind. First, we wanted to create a brand that is modern and forward-looking, but also reflects the history and traditions of the University of Connecticut. Second, we wanted a brand that is consistent across all communications channels so that people can easily identify the University of Connecticut, regardless of where or how they encounter it. Finally, we aimed to create a brand that is flexible enough to meet the needs of the entire University of Connecticut community, from students to faculty and staff, to alumni and donors, as well as members of the general public.
The New UConn 2014 Visual Identity System
The new visual identity system is centered on the idea of bridging the past, present and future of the University of Connecticut. The shield mark serves as the focal point of the brand and is used in conjunction with the university seal and the UConn wordmark. The shield mark remains the primary visual communications tool for the University of Connecticut. It is used on all formal communications, such as marketing materials and printed publications, and is also the primary image on the website. The shield mark will continue to be used on athletic uniforms and on signs throughout the University of Connecticut’s campuses. The shield mark has an important place in the history of the University of Connecticut and is the foundation on which the new brand identity is built. The university seal is the secondary communications tool used primarily on ceremonial occasions and academic exercises. It also appears on printed materials adjacent to the shield mark when a shield mark is not appropriate. The UConn wordmark is the casual communications tool used in informal publications, such as social media posts and the website. The wordmark is also used as a secondary communications tool on printed materials when the university seal or shield mark is not appropriate.
Responsive Website Redesign
The new UConn website is designed to be fully responsive, meaning that it is designed to respond to the platform or device it is being viewed on. This is new for the University of Connecticut’s website, where the previous website design was static and did not respond to the platform or device it was viewed on. This new responsive website design does a few things: First, it creates a consistent experience for visitors, regardless of the device or platform they are using to access the website. This is an important consideration, as more people are accessing websites from mobile devices than ever before. Second, the new website allows for easier maintenance and longer-term sustainability of the site, as changes can be made once and applied to all devices and platforms. Finally, it creates a more modern and dynamic website that better reflects the visual identity of the University of Connecticut.
The University of Connecticut’s new brand identity is called UConn 2014, and it includes a wordmark, visual identity system and responsive website. The new brand identity is designed to reflect the modern and forward-looking nature of the University of Connecticut. The shield mark remains the primary visual communications tool, the university seal is the secondary communications tool, and the UConn wordmark is the casual communications tool. The new website is responsive and creates a more modern and dynamic website for the University of Connecticut.